inti — Alejandra Maguina

The approach

Design for scale.

Systems-thinking and human-centered design to land a concrete, executable plan that gets you to the next stage.

Right for you if

You're early stage and need to get the fundamentals right to move fast
Your GTM, product, or financial model still isn't clicking into place
You want an advisor who will push back, not just validate
You need someone who can hold product, strategy, and finance in the same conversation

01 —

The right question beats the right answer.

Most founders are working hard on a real problem from the wrong angle. That's the first thing we fix.

02 —

User insight drives planning precision.

The best GTM strategies start with deep user and market insight, and end with financial precision. One without the other leaves growth on the table.

03 —

Vision needs to meet reality.

Let's turn your vision into a strategy that's technically feasible and can achieve product-market fit.

04 —

You leave with a plan, not just a perspective.

We don't stay in the world of ideas. Every session ends with a concrete roadmap you can move on — with confidence.

About

Alejandra
Maguina

Founder · Operator · Advisor

I love building things from zero. I thrive navigating ambiguity to turn insights into action. I bring the functional depth and rigor of a corporate career at Google and P&G, as well as the speed and scrappiness of a 2× founder. With an engineering background, an MBA and MS in Product Design from Stanford, I build bridges cross-functionally to enable teams to succeed.

I advise tech and consumer goods companies. Currently focused in health tech AI-enabled platforms, digital health startups, and health systems building tech-enabled solutions.

The context changes. The rigor and the commitment to drive growth do not.

Google P&G Stanford MBA MS Product Design 2× Founder d.school

$0^{→M ARR}

Took two companies from zero to millions in ARR with strong unit economics and real customers

18^yrs

P&L-owning, quota-carrying operator experience building and scaling new platforms, partnerships, and ecosystems

5^yrs

Advising early-stage tech startups across digital health, commerce, fintech, and martech

70M⁺

SMBs reached through partner ecosystems and distribution channels built from scratch

5×

LTV/CAC achieved with paid media cost at 2% of industry average — a playbook built for capital efficiency

4

Continents — U.S., Latin America, Sub-Saharan Africa, Europe — across 6 industries

Services

Three ways
to engage.

Primary focus: business model, product, GTM, and financial architecture. Every engagement is whole-company thinking that goes deeper into your priorities.

01 —

Sharp Hours

1:1 sessions for the specific decision in front of you. The hire you're unsure about. The pricing model that doesn't feel right. The investor question you can't answer cleanly. Bring the real problem.

No agenda required — just the actual challenge

Direct, prepared input — not just questions back

Pattern recognition across GTM, product, and finance

Honest pressure on your assumptions

Consultation · 60–90 min · As needed

02 —

Deep Work

A focused half-day or full-day session on one problem. Structured, intensive, and built around a clear output you can act on immediately.

Value proposition and product strategy

GTM design and sequencing

Financial model review or build

Investor narrative and positioning

Branding workshop

Growth hacking

Workshop · 4h or 8h · Onsite or remote

03 —

In the System

A monthly retainer for founders who want a thinking partner embedded in their process — someone who knows your company as well as you do and is reachable at the moments that matter.

Weekly working sessions

Async access between sessions

Real-time input on critical decisions

Limited to 4 founders at a time

Retainer · Monthly · 4 spots only · Particular depth in digital health, fintech, and enterprise tech

Add-ons

Company strategy

Competitive positioning, market sizing, narrative for investors and customers.

Team & hiring

Role design, R&Rs, hiring process, culture definition, early compensation thinking.

Board & independent director

Advisory board formation, independent director engagements, board-level strategic counsel for companies at inflection points.

Work together

Are you asking
the right
questions?

Most founders know something isn't working. Fewer know exactly what. Send a note — no need to have it figured out before we talk. That's what the first conversation is for.

Reach out: alemaguinaa@gmail.com
Connect: LinkedIn

Currently accepting Deep Work bookings, Sharp Hours inquiries, and a limited number of retainer clients. Pre-seed or seed stage.

For founders who need